See the whole system
Product, economics, merchant experience, field execution, and support must agree before the company calls the work complete.
Leadership & Team
EXECUTION MEETS
VISION.
Vision. Execution. Accountability. Real people building the system and owning what happens after the promise.
How Echelon Leads
THE TITLE IS NOT THE WORK.
OWNERSHIP IS.
Leadership at Echelon is organized around visible operating lanes. The company does not need more people protecting titles. It needs people who can name the decision, the owner, the checkpoint, and the next move.
Name the owner
Every meaningful commitment has a responsible person, a visible handoff, and a standard for follow-through.
Tell the truth early
Underwriting, integrations, implementation, and technology have real limits. Honest boundaries protect long-term trust.
Raise the standard
The goal is not louder ambition. It is better execution a merchant, partner, or team member can actually feel.
Two Leadership Lanes
VISION DEFINES THE FUTURE.
EXECUTION MAKES IT DURABLE.
Avery and Jae are not interchangeable titles. One owns the operating engine. One owns the product and market direction. Both answer to the same Echelon standard.
Chief Executive Officer
Avery Maxwell
The Operational ArchitectAvery leads the operational and financial discipline behind Echelon Direct. With a career in real estate lending dating to 1998 and merchant services since 2009, he has built and managed merchant-services organizations at eight-figure scale, led teams of more than 50 employees and sales professionals, and completed real estate transactions totaling well into eight figures.
At Echelon, Avery turns vision into repeatable execution across payments, economics, processor relationships, underwriting, equipment, merchant support, and operating systems.
- Processor strategy and underwriting
- Residual and compensation architecture
- Equipment programs and merchant support
- Financial discipline and durable operating systems
Chief Visionary Officer · Creator of AutoPilot
Jae Mitchell
The Relentless BuilderJae leads Echelon Direct’s future-facing direction across brand, product strategy, technology, recruiting, sales culture, and market positioning.
An Army veteran, real estate developer, and entrepreneur, Jae has built million-dollar custom homes and managed a seven-figure real estate investment portfolio. At Echelon Direct, he created AutoPilot powered by Echelon ID and owns its long-term product vision.
- Brand and market position
- Product and technology direction
- Recruiting narrative and sales culture
- Merchant experience and AutoPilot product vision
The Team Behind the Standard
THE WORK HAS
REAL OWNERS.
Merchant training. Data quality. Partner support. Business review. Applications and compliance. Post-launch experience. Six operating lanes that turn a promise into a working relationship.
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Equipment & Enablement
Sherry Quinn
Merchant Training SpecialistHer work helps merchants launch with practical confidence instead of discovering basic operating gaps after the equipment is already live.
Echelon Intelligence
Kolin Parker
Echelon ID Integration SpecialistHis work protects the quality of the context behind every supported opportunity, permission decision, and attributable action.
Sales & Partner Support
Jeremiah Reed
Partner Success SpecialistHis lane keeps field opportunities connected to the people, information, and internal decisions needed to move them responsibly.
Business Review
Rebecca Lane
Business Review SpecialistHer work gives merchants a clear current-state picture and gives Echelon a disciplined foundation for any recommendation that follows.
Payments Operations
Nichole Carter
Merchant Application & Compliance SpecialistHer work reduces avoidable application delays while protecting the documentation and compliance standards required for responsible activation.
Merchant Success
Danielle Brooks
Merchant Experience SpecialistHer work keeps service ownership visible after launch so the merchant relationship does not disappear into a ticket queue.
Culture in Motion
WE WORK HARD. WE HAVE FUN.
WE WIN TOGETHER.
Serious work does not require a lifeless company. Echelon is built around preparation, competition, shared experiences, and people who enjoy carrying the standard together.
Next Move
WANT TO MEET THE PEOPLE BEHIND THE COMPANY?
Tell us whether you are a merchant, sales professional, or technology partner—and what you are ready to build.